QSR Chain WOW! Momo enters RTE segment, to tap WFH customers

QSR chain Wow! Momo has announced its entry into the ready-to-use food category.

Known for its Darjeeling style momos, the brand has launched authentic flavours in the frozen ready-to-eat momo category, such as Veg Darjeeling Momos, Chicken Darjeeling Momos, Masala Chicken Momos, Corn & Cheese Momos and Chicken Cheese Momos. 

“Our success in Quick Service Restaurant business has taught us to be close to our consumer; and our foray into FMCG is to take this bond one step ahead. We want to be a part of every grocery order in the country - we want to be the food for all times; that's with you all the time,” shared Sagar Daryani, Co-Founder and CEO at WOW! Momo.

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With growing acceptance for RTE food and latent need that has been created due to digitisation and the current work from home scene- WOW! Momo’s new avatar is set to revamp “Home Made Food” to the brand's promise of “Made for Home, Make At Home”.  

The 5 launch flavours in veg and non veg are available in pack of 10s and 20s. The momos are filled with goodness; with No MSG & No Preservatives and a healthy shelf life of 9 months.

The RTE category of WOW! Momos will be exclusively available online on Bigbasket in cities like Delhi, Gurugram, Noida, Kolkata, Mumbai, Pune, Bengaluru, Chennai, Hyderabad and Ahmedabad.

“We are happy to partner with a brand like WOW! Momo, a leader in their segment.  The ready-to-eat category of foods is picking up in a major way especially with people spending more time at home due to the pandemic,” said Hari Menon, Co-Founder and CEO, Bigbasket that has always believed in sharing quality products to their consumers.

The brand will soon be available across all leading modern trade and its own delivery mechanism.

“Wow! Momos Made at home - is just the beginning. Wow! Momo ready-to-eat is poised to replace all kinds of instant food in the future. It aims to expand to multiple categories such as sauces, snacks and much more. “Focused on getting the QSR Speed and innovation and marrying it with the magic of FMCG is all that is required,” added Daryani.