QSR chain Jumboking to now offer Coca-Cola beverages across its outlets

Jumboking is the single largest quick service restaurant chain in western India, with more than 115 stores in Mumbai, Pune, and Thane.
  • Vaishnavi Gupta Features Writer

Jumboking Foods Pvt Ltd, western India’s largest QSR chain, has announced Hindustan Coca-Cola Beverages Pvt Ltd as its beverage partner. Under the partnership, the portfolio of carbonated beverages of Coca-Cola and Sprite and also of the water product Kinley will be sold across all Jumboking’s stores in India.

Jumboking is the single largest quick service restaurant chain in western India, with more than 115 stores in Mumbai, Pune, and Thane.

A Coca-Cola India spokesperson said, “Consumer buying habits and preferences are rapidly evolving and at the same time Coca-Cola is also evolving into a total beverage company. In India, we provide a larger choice to the consumer and we also ensure we are present across all segments and channels. We are also constantly evaluating opportunities to partner accounts across the country to drive consumption.”

Dheeraj Gupta, Managing Director of Jumboking, stated, “We see an alignment with Coca-Cola’s sharp positioning, fun vibe and choice of young and progressive ambassadors. We are looking to provide a captive consumer base for them via our stores.” 

Also Read: Five Reasons Why QSR is an Evergreen Business

QSR’s Statistical View

As per a recent report, the food Industry is no doubt booming at a fast rate, with Full-service restaurants and Quick Service Restaurant (QSR) together accounting for around 73% of the total restaurant industry.

According to the report by the National Restaurant Association of India, the overall restaurant market will touch Rs 510 billion in the next four years, from the current Rs 205 billion. It said that QSR space would be amongst the fastest-growing, touching nearly Rs 250 billion of the overall market in the next few years.

Popularity of QSR in India

QSRs have gained popularity with evolving lifestyles, urbanisation, and growing nuclear families. They are growing faster than the full-service restaurants across the globe due to their quick deliveries and competitive pricing that attract consumers. McDonald’s was the first QSR in India followed by various others such as KFC and Dominos.

QSRs have always been a zone of attraction for both consumers and business investors, making its franchises a lucrative segment for investment. QSR can be a one-stop destination for budding entrepreneurs that are stepping in this industry for the first time.

Also Read: Four Trends QSRs Shouldn't Ignore in 2019

The Changing Behavior of Customers

Standardization across food outlet chains in terms of ambiance, hygiene, easy accessibility, and service has caused an instant interest in the mind of the customers, increasing the QSR’s footfall. QSR’s are helping Indians to warm up the western cuisines.

Despite Indian food being the ultimate winner, cuisines like Chinese, Mexican, Italian, and American are gaining significant popularity because of the curious customers who are willing to experiment with their taste buds.

Seeing the potential of the Indian food industry, more franchisors could be seen entering the QSR segment for marking their existence as a brand.

Typical QSR Business Model

Investment range: Rs 5-50 lakhs

Area Required: 60-1200 sq. ft.

ROI: 30-70% annually

Note that the above statistics could vary depending upon different QSR brands and their offerings.