QSR Chain 99 Pancakes Enters into FMCG Segment

QSR chain 99 Pancakes has announced its entry into the FMCG segment, with its first product, Brownie Brittle Chips.

The product range will be available in 4 variants – Almond, Pistachio, Strawberry and Coffee.

The Brownie Brittle Chips will be manufactured and marketed by parent company, Euphoriya Hospitality and sub-branded by 99 Pancakes.

“We started 99 Pancakes six years ago with a specialty product – Pancakes, and we’ve been able to penetrate the markets across India very well. The overwhelming response from our customers has given us the courage and motivation to further expand ourselves and venture into a new segment of Fast Moving Consumer Durables (FMCG). The Brownie Brittle Chips is our first product in the FMCG segment. With this product, we wish to strike the mid-meal snacking craving or a dessert after-meal. The different flavours that we’re offering will match the taste buds of all generations,” shared Vikesh Shah, Founder, 99 Pancakes.

99 Pancakes, which came into existence in the 2017 with its first pancakes specialty outlet in Kala Ghoda, Mumbai, currently has 40+ outlets across 15 cities of India.

Brownie Brittle Chips are priced at INR 110 and available in all stores of 99 Pancakes, the online store of 99 Pancakes, Swiggy, and Zomato.  

In the upcoming time, Brownie Brittle Chips will be available on Amazon, Flipkart, Big Basket, Blinkit, Zepto, and many more such marketplaces.