Prasuma strengthens its presence; enters into the cloud kitchen space

Initiating its offline operations in Delhi-NCR, Prasuma envisions establishing more kitchens in the next couple of years across eight cities, including Bangalore, Mumbai, and Kolkata, among other metros.
  • Nusra Deputy Features Editor
Prasuma

In a development that underlines its customer-centricity and innovation-focused operations, Momo brand Prasuma, has announced its foray into the cloud kitchen segment.

With this move, Prasuma will mark its offline presence, offering consumers seamless access to drive trials of its range of authentic Momos.

Along with QSR-style establishments, the brand plans to tie up with aggregators to boost availability across its target regions.

“Since our inception, Prasuma has been on a mission to satiate every Momo craving with our signature range of offerings. This is why expanding our presence beyond frozen snacks was the next natural progression for us,” shared Lisa Suwal, CEO at Prasuma by adding that QSRs and Cloud Kitchens will bolster accessibility to their products, bringing a new category of customers closer to the No. 1 Street food of India and solidifying our stance as the most loved Momo brand of the country.

Initiating its offline operations in Delhi-NCR, Prasuma envisions establishing more kitchens in the next couple of years across eight cities, including Bangalore, Mumbai, and Kolkata, among other metros.

Prasuma’s cloud kitchens will cater to several consumer requirements with a 6-piece CRAVE box, 16-piece BINGE box, and 30-piece PARTY bucket.

Chef-crafted authentic gourmet sauces, including Indonesia's spicy sambal, Thailand's red curry sauce, Japan's gyoza dipping sauce and a Chinese Sichuan chilli sauce, will also be an exciting USP at the cloud kitchens.

On the back of its unique value proposition, the brand aims to sell 100 million Momos from the Prasuma Momo Kitchen in the next few years.

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