Pernod Ricard India forays into non-alcoholic wine category with Jacob's Creek UNVINED

The winemakers at Jacob’s Creek use sophisticated technology which removes alcohol whilst capturing most of the original aromas and flavours of the wine.
  • Nusra Deputy Features Editor
Pernord Ricord

One of the leading Australian wine brand, Jacob’s Creek announced the launch of Unvined, a non-alcoholic wine with less than 0.5% alcohol, available in two varietals - Riesling and Shiraz. 

The winemakers at Jacob’s Creek use sophisticated technology which removes alcohol whilst capturing most of the original aromas and flavours of the wine.

The Unvined range has 50% less calories than regular wine of the same varietal, catering to the evolved consumer base looking for varied options to suit their preferences and mood.

“Non-alcoholic wine may sound counterintuitive and something out of the ordinary, however sometimes it’s exactly what the evening calls for. The idea behind creation of Unvined was to ensure that everyone is able to celebrate important life moments with their friends and family in a way that fits with their lifestyle. Given Jacob’s Creek’s vast expertise in winemaking, we have created a product that has a perfect balance of taste while preserving the natural grape profile. We are proud to release Unvined in India. It is an exceptional product with less than 0.5% alcohol and a faithful expression of premium wines from Australia,” shared Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India.

Unvined Riesling and Shiraz are available in select retail outlets in Delhi and Mumbai and pan-India through Amazon India at INR 900.

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