Parle targets up to Rs 150 crore turnover from Nurtricrunch in 2 years

Parle Products Pvt Ltd is aiming Rs 100-150 cr turnover from 'Nutricrunch', its newly launched brand for health-conscious customers, in the next 18-24 months. 

The biscuits maker has re-entered healthy biscuits space with Nutricrunch range.

Mayank Shah, Parle Products Category Head, said, "We are looking at a Rs 100-150 crore turnover from Nutricrunch range in 1.5-2 years. Health-based biscuits category is growing at a fast pace. We have re-entered the category with focus and are offering products targeted at specific customer requirements." 

Nutricrunch is available across India but mostly in urban cities. With this new brand, the company is planning to provide consumers a healthy snack that is not just high in fibre but also aids multiple lifestyle issues prevalent in today's fast-paced world such as weight management, sugar control, cholesterol management and nutrient deficiency. 

"We are focused on targeting consumers who consciously opt for healthy offerings and not those who buy a brand due to discounts," Shah added. 

The products that are included in the Nutricrunch range are digestive biscuits, honey and oats cookies, digestive Marie and lite cracker.