Parle Agro signs Jr NTR as the brand ambassador of Appy Fizz for South India

Parle Agro, an Indian beverage company, has signed Tollywood star Nandamuri Taraka Rama Rao Jr, also known as Jr NTR, as the brand ambassador for Appy Fizz for South India. With this, Jr NTR will be seen as part of the new Appy Fizz campaign in the region. However, Salman Khan will continue to be the national brand ambassador for Appy Fizz.

The move is part of the company's plan to reinforce brand recall and connect with the consumers in southern states. Recently, Parle Agro has set up its new manufacturing facility in Mysore, Karnataka. 

Nadia Chauhan, Joint Managing Director and CMO, Parle Agro, said, "Parle Agro has an aggressive target to gain tremendous market share in South India. We understand the influence and affinity for regional cinema and celebrities to build stronger cultural relevance and this is a key agenda driven towards our vision to be the No. 1 beverage company in India."

Jr NTR added, "I have always loved Appy Fizz and the decision to be the face of the brand was an easy one after I saw the vision and plans of the brand."