Parag Milk targets 10% market share in Delhi-NCR from fresh milk segment

Parag Milk is eyeing 10% market share in Delhi-NCR from fresh milk segment in the financial year 2019. The company launched the fresh milk made from 100% cow's milk under the brand Gowardhan in Delhi-NCR region.

Devendra Shah, Chairman of Parag Milk Foods, said, "We are planning to expand our footprint in the Delhi and NCR region in the fresh milk category. We are targeting a 10 per cent market share in the region in the fresh milk segment in the next eight months (August-March)."

Along with Delhi NCR, the company also plans to reach out to the regions within 250-300 km radius of the Sonipat plant. The fresh milk business in the NCR region is worth approximately Rs 1,000 crore.

Shah further said, "North is one of the key priority markets for us. Dairy products consumption is the highest in this region and this expansion will allow us to allow cow's milk reach Delhi-NCR and neighbouring regions."

In the coming weeks, along with fresh milk production, the company will also manufacture products including flavoured milk, buttermilk, lassi, among others. Established in 1992, Parag Milk Foods is a private dairy FMCG company with pan-India presence.