Parag Milk launches its premium fresh cow milk brand in Delhi NCR

Parag Milk Foods, a Pune-based dairy company, has launched its premium fresh cow milk brand 'Pride of Cows' in South Delhi and National Capital Region (NCR). The company will extend this offering to the entire state in the next couple of months.

Parag Milk will be airlifting the milk from their dairy farm in Manchar, near Pune, and bring it to consumers in Delhi. The move is aimed at providing farm fresh experience to the consumers.

Devendra Shah, Chairman, Parag Milk Foods, said, "The company will majorly focus on logistics and distribution and it will take between six to seven hours for milk to get delivered. The rationale of the move is to strengthen the company's presence in the North. Delhi NCR is the largest milk market of the country valued at around Rs 11,000 crore."

At present, the dairy company is serving 25,000 households in Mumbai, Pune and Surat.

Pride of Cows’ USP is its direct farm-to-home milk concept.

"The Company's revenues from Pride of Cows have grown at a CAGR of 28 per cent over FY13-18 and it will continue to grow at this pace," Shah added.