- November 22, 2021 / 10 min readThe pizza chain that began its journey in 1984 by John Schnatter who was popularly called as ‘Papa John’ is changing its name, and the founder has a problem with it as the brand is dropping apostrophe in its name.
Papa Johns has announced a milestone step in the company’s journey to deliver better experiences for its customers and team members as it accelerates its record-breaking growth and momentum.
The pizza chain that began its journey in 1984 by John Schnatter who was popularly called as ‘Papa John’ is changing its name, and the founder has a problem with it as the brand is dropping apostrophe in its name.
The brand announced that customers will now have a new feel of the brand; including a new design for its restaurants, a new logo and new visual brand identity.
“The loyalty and love people have for Papa Johns has been built on our well-known promise of Better Ingredients. Better Pizza.® – and today, we are signaling to the world that Papa Johns is ‘Hungry for Better,’” said Max Wetzel, Papa Johns’ Chief Commercial Officer by adding that they are evolving how the Papa Johns experience comes to life across all touchpoints, while remaining true to what got them where they are today.
New Customer-Centric Restaurant Design
Papa Johns’ new streamlined, flexible environment will provide seamless purchasing and pick-up experiences for customers and empower Papa Johns team members to more efficiently prepare quality food. The new open-floorplan restaurant design blends modern simplicity with the warmth of the experience that invites people to enjoy pizza. Through handcrafted, personalized details, customers will be surrounded by premium ingredients and delicious food in a modern, inviting atmosphere.
Based on extensive research, Papa Johns carefully crafted the new restaurant design to provide its customers with better pick-up options – in the drive-thru, at “Drive-Up Pick Up” and inside at the pick-up counter, which now includes a self-service option that allows customers to quickly grab their order without waiting in line.
“Part of making it easier to say yes to Papa Johns development is having a smart and seamless design. We worked with customers and our operations team to understand how we can have our stores be a true reflection of our brand while delivering an efficient operational experience, and this design delivers on that,” added, “Amanda Clark, Papa Johns’ Chief Development Officer.
New Brand Visual Identity
Papa Johns new visual identity draws inspiration from the premium ingredients it is known for and is brought to life through a variety of elements, including; colour, typography, photography and illustration.
Started in 1984, it is the world’s third-largest pizza delivery company with more than 5,500 restaurants in 50 countries and territories as of Sept. 26, 2021.
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