NOTO Ice Cream Launches NOTO Bars

Homegrown ice cream brand NOTO commemorated its 4th birthday on May 7 with the launch of NOTO Bars that are available in two indulgent flavors— Chocolate Brownie and Roasted Hazelnut.

The bars are low calorie and have no added sugar, making them the perfect guilt-free treat. 

"What sets NOTO Bars apart is the rich chocolate coating that envelopes the ice cream, complete with pieces of real brownies and hazelnuts. Each bite is a delightful explosion of flavor and texture," said Ashni Shah, co-founder of NOTO. 

The bars can be purchased from online delivery platforms such as Swiggy, Zomato, Instamart, Zepto, and Thrive.

"NOTO Bars are the perfect addition to the brand's existing range of healthy and delicious ice creams. The bars are sure to be a hit with consumers who crave a sweet indulgence that doesn't compromise on taste or health," added Varun Sheth, co-founder of NOTO. 

Recently, NOTO raised 2 million USD in a pre-series A funding round led by investors White Whale and Rainmatter. Besides this, the company had earlier secured ₹4 crore in a funding round led by Titan Capital, Rockstud Capital, Bollywood actor and producer John Abraham, WEH Ventures, and other angel investors. 

Founded in 2019 by husband-wife duo Ashni Shah and Varun Sheth, NOTO has been unstoppable, and its customer base continues to grow by the day. The main idea behind NOTO was to disrupt the notion that healthy foods are tasteless and boring. And the brand continues to prove that consuming healthy doesn't mean compromising on taste and flavor. As of today, NOTO is present in more than 5 cities, which include Mumbai, Bangalore, Delhi, Pune, Chennai, Hyderabad, Mangalore, etc.