Mumbai-based Storia targets millennial and Gen Zs through its new campaign

Mumbai-based Storia® Foods & Beverages Pvt. Ltd., has announced the launch of its new, exciting ad film led integrated marketing campaign “Wish it never gets over” for their range of Storia® Shakes.

The campaign includes the roll out of three ad films in association with a man of many crafts- an­ actor, comedian, show anchor and a doctor Sanket Bhosale, with an interesting, humorous parody on current affairs.

The ad campaign has been conceptualized and executed by Prime Focus Technologies while the media campaign was planned and executed by Publicis Beehive.

The ads will be further amplified with the help of ATL and social media platforms, TV during IPL, digital across OTT platforms and YouTube in key markets.

Storia is looking to interact and engage with the millennial and Gen Zs in key cities to reinforce its brand building journey as India’s highest fruit content shake that gives you a complete drinking experience making them the perfect refreshment to go for this summers.

“We, at Storia, feel a great responsibility towards our consumers because what we serve affects their health and lives directly. With the ongoing pandemic, we look to lighten the mood, in a category which is already very serious and usually only promotes health. This campaign is a great way to increase significant brand consideration with our millennials and Gen Z, in a format they relate to best, parodical yet impactful,” shared Vishal Shah, Founder & Managing Director, Storia® Foods & Beverages Pvt. Ltd.

Storia Shakes are available in 9 lip-smacking flavours with no added preservatives. The Storia shakes are available across modern trades, e-commerce platforms like Amazon, Big Basket and company’s D2C website.

Launched in April 2017, Storia® finds its roots in celebrating togetherness that brings joy through food and stories. Built by a strong professional leadership team with extensive experience in large MNCs and domestic brands, Storia® is present across 33 cities in India across 50,000+ retail outlets.