Mother Dairy to Enter Organic Biz via Safal

Mother Dairy is planning to enter the organic products market through its Safal brand.

The wholly-owned subsidiary of the National Dairy Development Board (NDDB) will initially sell its organic range of fresh fruits and vegetables and other kitchen ingredients through select 100 Safal booths across Delhi-NCR.

Mother Dairy will source from major organic goods producing states, including Maharashtra, Madhya Pradesh and Sikkim.

With Organic product market growing at 25% annually, this will be a nice move for the Delhi-based brand.

Mother Dairy currently operates around 300 Safal stores across Delhi-NCR.