Mother Dairy strengthening footprint in Tier-II cities

Incorporated in 1974, Mother Dairy is a pioneer in the dairy industry.
  • Vaishnavi Gupta Features Writer
Mother Dairy

Mother Dairy has forayed into the Indore market. With this, the dairy brand is strengthening its footprint in Tier-II cities.

The company will be selling four milk variants through 1,500 outlets spread across Indore.

Vinod Chopra, Business Head (Milk), Mother Dairy, said, “Our entry into the market of Indore is in line with our vision of having a national footprint, complementing our presence in over 100 cities of India.”

“The newly launched milk range in Indore market is sourced from the regions of in & around Madhya Pradesh and is being processed and hygienically packed in an associated plant in Dewas,” he added.

Mother Dairy strengthening footprint in Tier-II cities

Mother Dairy’s Story

Incorporated in 1974, Mother Dairy is a pioneer in the dairy industry. It began as a wholly-owned subsidiary of the National Dairy Development Board (NDDB). The brand was created under the Operation Flood Initiative, the world’s largest program for dairy development, targeted at making India a milk sufficient nation.

At present, there are around 1400 retail outlets and around 1000 exclusive outlets of Mother Dairy Fruit and Vegetable Private Limited.

The company sells milk and milk products under the ‘Mother Dairy’ brand. Its edible oils are marketed under the ‘Dhara’ brand, while fresh fruits and vegetables, frozen vegetables, unpolished pulses, honey, organic range of products are sold under the ‘Safal’ brand.

Mother Dairy strengthening footprint in Tier-II cities

Indian dairy market

In India, the growth story of the dairy market is driven largely by small-scale dairy farmers. The dairy market in the country is amongst the largest and fastest growing markets in the world.

The things that offer further impetus to India’s dairy industry include growing private sector investment in dairy farming, supply chain, processing facilities, and backward integration.

In India, the demand for dairy products is likely to grow significantly in the coming years, driven by more consumers, higher incomes and greater interest in nutrition. The demand for quality dairy products is increasing and production is also rising in many developing countries. Consumption of processed and packaged dairy products is growing in urban areas.

Due to the increasing competition from the private sector, several national and international brands have forayed into the dairy market and expanded consumers’ expectation of quality.