McDonald’s Russia rebranded as "Vkusno & tochka"; 200 restaurants to open by end of June

The company is planning to open another 200 restaurants by the end of June and all 850 by the end of summer, shared company officials.
  • Nusra Deputy Features Editor
McDonald's

McDonald’s Russia is now opened in a new avatar under a new ownership and a new name “Vkusno & tochka” which means "Tasty & that's it", shared a company release.

The first 15 restaurants reopened in Moscow on Sunday and another 50 restaurants will open today.

The QSR giant announced its exit from the Russian market in the wake of Moscow’s invasion of Ukraine on May 16.

Oleg Paroev who is McDonald’s former Russian head is now the CEO of the fast food in the market.

As per media reports, the famous Golden Arches have been taken down and replaced with a new logo, resembling the letter “M” and comprised of symbols that represent two fries and a hamburger against a green background.

The chain will keep its old McDonald’s interior but will remove any trace of its former name.

The company is planning to open another 200 restaurants by the end of June and all 850 by the end of summer, shared company officials in media interaction.

“Up to 7 billion roubles ($121m) will be invested this year in the business, which employs more than 50,000 people,” it added.

Reports also claimed that McDonald’s flagship Big Mac and other burgers and desserts such as McFlurry are missing, but other popular items are on a smaller menu selling at slightly lower prices.

According to media reports, McDonald’s will have an option to buy its restaurants in Russia back within 15 years, Russian authorities have said.

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