McDonald’s India – North and East introduces Happy Meal Readers program

These books have been written to spark the curiosity of little minds, answering questions they often seek answers for, from their parents and giving them a chance to dive into creative tales.
  • Nusra Deputy Features Editor
McDonald's

In line with the commitment to adding meaningful changes to the beloved Happy Meal® and to help inculcate the habit of reading, McDonald’s India North & East has introduced the Happy Meal Readers program.

The new Happy Meal will now include a book along with a scrumptious meal.

“Families often come together and enjoy fun and delicious moments at McDonald’s, and we are committed to introducing meaningful changes that help elevate their experience. We also know that it’s not easy to find time to read together as a family. Through our Happy Meal Readers Program, our attempt is to help families discover the joy of reading together, while sparking curiosity and imagination among children,” shared Rajeev Ranjan, Chief Operating Officer, McDonald’s India – North and East.

 The collection of books introduced in the Happy Meal Readers Program have been authored exclusively for the program by award-winning author Cressida Cowell, best known for ‘How To Train Your Dragon’ and ‘The Wizards of Once’ book series.

As a part of this initiative, Cressida has authored a 12-books collection titled ‘The Tiny Detectives’, three of which will be introduced every month as part of McDonald’s Happy Meal. The first three books to kick off the series are, The Tiny Detectives: Do spider have pets? Why do Stars Twinkle? and Can Trees Talk?

These books have been written to spark the curiosity of little minds, answering questions they often seek answers for, from their parents and giving them a chance to dive into creative tales.

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