Mayfair Hotels & Resorts to launch NFT souvenirs for its patrons

Mayfair Hotels & Resorts, the Bhubaneswar-based luxury hotel chain with properties across the country, is partnering with Beyond Imagination Technologies (BIT), a blockchain solutions startup, to pioneer NFT souvenirs for its customers.

The non-fungible tokens, unique in the realm of hospitality, can be seen as loyalty badges to reward the 5-star boutique brand’s long-time patrons.

With hotels and resorts now more than ever looking to innovate to expand their customer base, and boost revenues in the wake of the pandemic, blockchain-based initiatives like that introduced by BIT are likely to take off in the coming years. But as the hospitality sector keeps evolving, the past turns into inspiration for the present.

“The pace at which the hospitality landscape is changing is unprecedented, and hotels and resorts must stay up to speed to remain relevant. As a blockchain startup focused on providing answers to common challenges, we at BIT believe that through NFTs, we can offer hospitality brands ways to enrich their relationships with their guests, and grow their revenue streams. Mayfair Hotels is already a trusted brand, but by embracing NFTs, it can go places while maintaining its niche identity,” shared Nikhil Goyal, Founder, Beyond Imagination Technologies.

Sharing their thoughts, Bjorn Noel DeNiese, Advisor Mayfair Hotels & Resorts & MD Mayfair Elixir, said, "Some tech has the potential to transform the prospects of businesses. That’s why teaming up with BIT can only be good news for our future growth, both when it comes to holding on to our loyal customers and engaging with new ones.”