Local Gets Vocal: QSR chain Wow! Momo join hands with coffee chain CCD

Wow! Momo kiosks will be placed in CCD outlets in the country to create a wider reach and network.
  • Nusra Deputy Features Editor
Wow! Momo

Wow! Momo Foods that owns and operates two quick-service restaurant brands Wow!Momo and Wow!China today announced its strategic partnership with India’s largest homegrown coffee chain-Café Coffee Day.

This etches the brand’s 2020 vision of collaboration and co-creation.

In sync with this, Wow!Momo chain is set to serve it products in all of the three traditional formats–dine-in, takeaway, and delivery–in select CCD outlets in the country.

The project is geared to be piloted across30+outlets across three major Indian cities of Bengaluru, Kolkata, and Mumbai each.

In the future, Wow!Momo envisions ramping up this number to more CCD outlets across the nation.

With the trailblazing development, Wow! Momo and Café Coffee Day have set the tone for QSR 2.0 in India where agility and nimble footedness will be coupled with innovative ways to serve the consumers. This partnership between the two leading homegrown QSR brands marks the beginning of a new era of collaborations and consolidation. The post-Covid-19 economy will see the formation of more of such symbiotic synergies under which major brands will combine their resources to sustain and scale their operations.

Speaking on the collaboration, Sagar Daryani, CEO &Founder – Wow! Momo/Wow! China, commented,“ Year 2020 will be all about collaboration and hyper-bundling of experiences.We find this collaboration a perfect one under PM’s push for encouraging locally grown brands at one hand we have a brand that redefined coffee drinking experience in the country and on the other hand it is Wow!Momo which has created a national chain and a category out of a road side snack like MOMO. Through this partnership, we aim to push the frontiers of innovative food and beverage experience for momo as well as coffee-lovers across India. CCD is an ideal fit for our brand as both of our menus complement each other in a deliciously satisfying way. The present development reflects our philosophy of‘ more wow everyday which is at the core of all our initiatives.”

Café Coffee Day, which has redefined coffee drinking experience with in India, owns over 1,000 outlets across the country. The entire collaboration is aimed at bringing a cohesive brand experience for its consumers and increasing the elasticity of its offering.

Speaking of the initiative, Vinay A. Bhopatkar CEO, Café Coffee Day, said“Café Coffee Day, since its  inception in1996, has been a key driver for innovation. With over 24 years of serving the best home grown coffee in India, we have laid emphasis on understanding our customers and creating a right Amalgamation of  taste with innovation and modernity. We believe that collaborating with Wow! Momo will give us the right synergies to offer our young consumers the experiences they are looking for under the same roof and give them another reason to enjoy their favourite snack and coffee, with safety. We are optimistic that this will be a unique association paving the way for an unforgettable experience for our customers.”