KMF forays into Pune market with milk brand Nandini
KMF forays into Pune market with milk brand Nandini

As part of the national expansion plan, Nandini, the milk brand of Karnataka Milk Federation (KMF), has forayed into Pune, the second largest city in the western Indian state of Maharashtra.

The brand will be offering Nandini Pasteurised Toned Milk, Nandini Special Pasteurised Homogenised Toned Milk and long-life Nandini Buffalo Milk in the city.

ML Kulkarni, Director, Marketing, KMF, said, "Going by the glut of milk production with KMF, which currently stands at 84 lakh litre, the federation set its eyes to market the same pan-India, and identified Pune as its first point of sale as it moves out of the markets in the southern states."

Currently, KMF is operating a liquid milk segment across the states of Karnataka and Goa and cities such as Mumbai, Chennai, Hyderabad and Vijayawada, among others.

"For the present, profit garnering is not the agenda for the Federation. Instead, the objective is to sight the potential market for the sale of the Nandini brand in the wake of the surplus production of milk," Kulkarni further stated.

He added, "Last month, the Federation ran a pilot project in Pune to assess the promising prospects of the market. It managed to garner sale of 11,000 litre of milk a day. It now foresees the demand to increase to 40,000 litre of milk per day in the next three months."

 
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