Kitchen Appliances maker Preethi forays into cook hobs

Preethi Kitchen Appliances, the Rs 500 crore kitchen appliance maker has forayed into cook hobs amid strengthening its presence in the gas stove range with a series of new launches.

"Cook hobs are a western concept. But we have customised it to Indian way of cooking with greater efficiency," said S Subramanian, CEO of the company.

Preethi launched a new range of gas stoves and cook hobs in Kerala first targeting the Onam season.

He expects a good response in the state as the gas stoves and cook hobs market is worth over Rs 250 crore and is growing steadily by 10%. The total market for gas stoves in the country is about Rs 8000 crore.

For the new gas stoves Preethi has partenered with Sain Gobain Glass for proving durability of the glass on top of the stove. Preethi entered gas stove category three years ago and is looking to expand its range and position.

The company, Subramanian said, is already a leading player in mixer grinder with 20% market share nationally. `` Our share is higher in the southern markets with 47% in Tamil Nadu and 37% in Kerala.’’

Preethi is exporting products to the US, Asian and African countries and it currently constitutes around 8% of its revenue.