Kings Group Ventures invests in Pune-based WeIdliwale

Kings Group Ventures has invested in Pune-based WeIdliwale that is on a mission to bring South Indian flavours to people using the right cooking techniques so that people can experience food the way the founder Abhishek Joshi did growing up.

This chef-driven brand has been an independently run, small business led by creative spirits, Chirag Jadhav and chef Abhishek Joshi, with a strong culinary background.

Kings Group Ventures has partnered with WeIdliwale to support their expansion plans of decentralizing the idli in and beyond Pune.

Idli Chicken is where it all started for both the brands as the talk of the town and the partnership with Kings Group Ventures. The dish is inspired by the chef’s childhood Sunday staple at his attya's table and WeIdliwale has sold nearly fifty thousand plates over the last two and a half years.

“WeIdliwale has always had a strong belief in collaborating with like-minded people and products, taking a humble dish to the next level with the right combination, and also having some fun with it along the way,” shared the statement on partnering with Neha Anand, who spearheads multiple national and international food businesses under Kings Group Ventures.

Kings Group Ventures owns Circle of Crust brand across Pune, King’s Dairy, and is also preparing for the launch of the Fuji Cream frozen dessert line.