KFC tries voice marketing for the first time in India; partners with Isobar for this tech-disruption

Developed in partnership with Isobar, the Howzzat feature is now available on the KFC app till 29th May.
  • Nusra Deputy Features Editor
KFC

It’s that time of the year when we are all divided over jersey colours, but united over a Bucket of KFC chicken. And who would’ve thought all that loud cheering & screaming (even over the last piece of KFC Chicken) could win you more of your KFC favourites?

QSR chain KFC has come up with first-ever voice-activated mega offer on the KFC App - Howzzat!

Download the KFC app, click on the ‘Howzzat’ banner on the home screen and shout “Howzzat” as loud as you can; because the louder you cheer, the bigger the offer.

We all know how KFC is the perfect companion for cricket matches. And now we’ve taken this partnership a notch, or rather, few decibels higher. A first for the QSR category, we have introduced an app-exclusive voice enabled offer that encourages fans to shout ‘Howzzat’,” shared Moksh Chopra, CMO, KFC India by adding that the louder they cheer, the higher the discount.

Developed in partnership with Isobar, the Howzzat feature is now available on the KFC app till 29th May.

Score some extra discounts as you build your order, much like the extras adding up to your team’s score. Throughout the cricket season, consumers can win cash-off discounts of up to 40%.

Increasingly voice marketing is forming an integral part of any digital marketing comms. While we had fun working on it with KFC, the idea was to ensure consumers have as much fun while ordering their favourite KFC chicken. Using technology, we enabled consumers to use the power of their voice to win discounts – the louder they cheered, the bigger the discount,” added Aalap Desai, CCO Isobar & Taproot India.

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