- March 29, 2022 / 7 min readThe journey began with the artists exploring different cities, scanning through popular landmarks, walking through narrow lanes, interacting with its offerings of food, people, language and culture – essentially catching the pulse of the city.
KFC India is celebrating the milestone of 600 restaurants strong with the #KFCBucketCanvas campaign.
The campaign brought together young artists from across the country who together, transformed the iconic KFC Bucket into the #KFCBucketCanvas, with a unique design for each city that the brand has a presence in.
Drawing inspiration from the art, architecture, and cultural elements of different cities, these 150 limited edition designs are on display across restaurants.
“It’s been an amazing journey for KFC in India, with the brand now present across 150+ cities and crossing 600 restaurants. So, what better way for us to mark this moment, by partnering with young, upcoming artists across the length and breadth of our country. The iconic KFC Bucket served as a Canvas for them to showcase their talent and bring alive the uniqueness of the different regions of India with 150 unique designs,” shared Moksh Chopra, Chief Marketing Officer, KFC India by adding that they’re blown away with the talent that’s emerged, and are privileged to be able to provide a visibility opportunity to such fabulous new talent.
The journey began with the artists exploring different cities, scanning through popular landmarks, walking through narrow lanes, interacting with its offerings of food, people, language and culture – essentially catching the pulse of the city. All this and more, was then brought alive on the KFC Bucket, painted with much (KFC) love of course.
From Nagpur’s famous oranges to Darjeeling’s coniferous trees and toy train; from Kolkata’s landmark bridge to Coimbatore’s lush green banana plantations – each Bucket design is a masterpiece. And you needn’t fret about missing out on designs of cities apart from your own. While you are admiring the Bucket Canvas design in your city, simply scan the QR code displayed at the bottom that leads to a microsite where all 150 designs are displayed. Here you can also learn more about the talented artists, understand what inspired & moved them to create their design and admire their Bucket design.
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