‘KFC BuckETH’ now available on web 3.0

Curated in partnership with Blink Digital on the Ethereum blockchain, KFC’s one-of-a-kind KFC BuckETH is a single collectible and will be hosted on OpenSea.
  • Nusra Deputy Features Editor
KFC

QSR chain KFC has put its iconic bucket in the virtual world as a trendy, collectible NFT - a first for the brand as well as for the QSR industry in India.

With this launch, the brand has established its presence in the fast-growing Web 3.0; celebrating a core element of the brand - its signature Bucket - reimagined in an exciting new virtual avatar. 

Curated from designs by budding artists across the country, the vibrant KFC BuckETH was dropped earlier today with an Instagram Live hosted by actor, writer and comedian, Danish Sait, along with well-known fin-fluencer, Sharan Hegde.

With thousands of people logging in to witness the launch, KFC-lovers also stand a chance to win KFC BuckETH and become a part of the brand’s story in the country.

“The Bucket is as iconic to KFC as the signature taste of our chicken. The Bucket is testimony to the brand’s heritage and has been an integral part of many celebratory moments for our customers. We are excited to usher the Bucket in a new way, in the new-age digital world, with our first NFT - KFC BuckETH - curated from vibrant designs by budding artists,” shared a KFC spokesperson.

Curated in partnership with Blink Digital on the Ethereum blockchain, KFC’s one-of-a-kind KFC BuckETH is a single collectible and will be hosted on OpenSea. 

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