- March 13, 2019 / 2 min readWith this venture, Jubilant marks its entry into the Chinese cuisine segment, a large and fast growing segment in the Indian market.
Jubilant FoodWorks Limited (JFL) that operates Domino’s and Dunkin’ Donuts in India has ventured into Chinese cuisine with the launch of its first own-brand ‘Hong’s Kitchen’.
With this venture, Jubilant marks its entry into the Chinese cuisine segment, a large and fast growing segment in the Indian market.
The group has opened its first Chinese restaurant at Hong’s Kitchen at Eros mall, Gurgaon, the company said in a statement.
“It gives us great pleasure to launch Hong’s Kitchen in India today. While Chinese food is the second largest consumed cuisine in the country, there exists a vast gap between street vendors and premium fine-dining restaurants,” shared Pratik Pota, CEO and Whole-time Director, Jubilant FoodWorks by adding that Hong’s Kitchen, with its Fast Casual format, will address this vast, unaddressed market through great-tasting and affordably priced Chinese food that’s customized for Indian tastes.
According to the statement, the newly launched restaurant has a young, international-looking and trendy design that is inspired by the colors and the hustle of Asian street markets. The restaurant has clearly separated areas for making vegetarian and non-vegetarian food.
JFL is part of Jubilant Bhartia group that is running over 1,200 outlets of Domino’s in India and over 32 Dunkin’ Donuts in India.Trending ArticleDaily UpdatesWhich is the highest format preference of Fun-Seeker?
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