Japan-based Beard Papa's aims 300 US stores by 2024

Beard Papa's, an international chain of cream puff stores, is eyeing the United States market for expansion. The Japan-based brand plans to launch 300 stores by 2024 across the US.

At present, the company has just more than 30 stores in the US, including California, Hawaii, Massachusetts, New Jersey, New York, Oregon, Texas, Virginia, and Washington. Of these 30 stores, 27 of them are franchised.

Initially, Beard Papa's is aiming to expand in Atlanta, Washington, D.C., and Texas.

Pamela Fazio, President and CEO of US operations, Beard Papa's, said, "The product is completely unique. There's nothing really out there to compare to it."

Founded in Osaka, Japan, in 1999, Beard Papa's sells cream puffs and eclairs with unique flavors, as well as fondants and dessert and custard cream drinks. The company has more than 250 stores in Japan and 300 worldwide.