Indian restaurant franchise Curry Up Now expands global presence

Curry Up Now, the Indian fast-casual restaurant franchise, has ventured into the New Jersey market. The brand has opened its first location in Hoboken, New Jersey, with plans to launch another four locations.

This is Curry Up Now’s first spot east of Atlanta. It is situated at 91 Washington St. The brand will be introducing a restaurant in Newark this spring at 58 Halsey Street.

The restaurant franchise is eyeing locations in Central and North Jersey for its other three restaurants.

Rana Kapoor, Co-Owner of Curry Up Now, said, “The Hoboken restaurant opening is especially exciting for us, as it marks Curry Up Now’s debut on the East Coast. Pritesh [Benjamin, the New Jersey franchisee] has been a great partner for us so far, and we are excited to continue growing with him as we open Hoboken, Newark, and at least three more restaurants across New Jersey.”

Offerings by Curry Up Now

Curry Up Now provides unique dishes, and even kids' meals, in a casual setting. These meals include the traditional Indian ingredients and sauces like chicken, lamb, paneer cheese, and vegetables. However, the menu offers a variety of bowls, naan bread dishes, including naan pizza, and scrumptious "Sexy Fries", which are sweet potato waffle fries with a kick.

Curry Up Now’s signature dishes include tikka masala burritos, deconstructed samosas, Indian-style tacos, naughty naan, and more traditional dishes such as Thali Platters, Kathi Rolls, and Bhel Puri.

Its menu gives traditional Indian food an interesting twist. Dishes are converted into street-food concepts like tikka masala burritos, deconstructed samosas, and Indian-style tacos.