- September 25, 2019 / 4 min readThe new outlet offers teas in flavours including cheese teas, fruit teas and milk blend teas.
India’s first cold tea outlet ‘T-Enjoy’ has been unveiled in Kamla Nagar, New Delhi. Founded by BM Rastogi, T-Enjoy’s range of teas is not only refreshing, but also healthy.
The new outlet offers teas in flavours including cheese teas, fruit teas and milk blend teas. They are priced at Rs 120 onwards.
Rastogi said, “I observed the concept of cold green teas during my many international tours. Thailand, Taiwan, Singapore and Malaysia have the concept of cold green tea. I took inspiration from the healthy teas available in China, and decided to introduce them in our own tea-loving country, India. I initiated the process by first sending my team to China, to learn the process of preparing a fine cup of cold tea, the training took almost four months.”
“The first T-Enjoy cafe has opened at Kamla Nagar, New Delhi, by the end of 2020, we intend to open 20 more cafes across the country in cities like Chennai, Jaipur, Hyderabad and Mumbai. But before that, there will be a few more outlets opening across Delhi NCR, the next café will be opening soon in Preet Vihar. On an experimental basis, an e-rickshaw, which is an extension of the cafe on wheels, will also be functional at Preet Vihar,” he further added.
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