- July 23, 2019 / 4 min readButtermilk Crispy Chicken is made with all-natural chicken breasts and a signature seasoning blend.
IHOP Restaurants has launched new Buttermilk Crispy Chicken, expanding its all-day menu.
Buttermilk Crispy Chicken is made with all-natural chicken breasts and a signature seasoning blend. Its menu features eight new menu items, ranging from savory to sweet and from breakfast to late-night.
Brad Haley, chief marketing officer at IHOP, said, “Our new Crispy Buttermilk Chicken menu was developed with both quality and taste in mind, featuring all-natural chicken breasts and breast strips that are dipped in our proprietary Buttermilk batter and perfectly seasoned breading before being fried to a crispy, golden brown that’s still juicy on the inside.”
“Chicken and waffles have quickly become an all-day staple across America and IHOP now makes a really great version of them with our delicious new Crispy Buttermilk Chicken and our classic, fresh-made Belgian Waffle. But, since we are, after all, the International House of Pancakes, we just had to offer our own take on it with Crispy Chicken and Pancakes, made with our World Famous, Buttermilk pancakes and offered for the introductory price of just $6.99. Chicken and Waffles won’t know what hit them,” he added.
Haley further stated, “We’ve generated tremendous momentum around our lunch, dinner, overnight and to-go occasions following the internet-breaking launch of our Ultimate Steakburgers and national DoorDash partnership last year, and we expect our new Crispy Chicken menu to take that initiative even farther. However, a lot of people still might not expect IHOP to be a serious player in fried chicken so our lead agency, Droga5, created an entertaining new advertising campaign that depicts IHOP sneaking into the chicken game aboard a Trojan chicken.”
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