- February 15, 2023 / 4 min readOwned by Nord Bay Capital, the casual dining chain has partnered with international franchising solutions firm, Franglobal to open 30 to 50 stores in North, West, and South India.
Hooters of America, LLC, the franchisor and operator of over 410 Hooters restaurants in 38 states and 24 international markets is now turning its eye on the Indian market.
Owned by Nord Bay Capital, the casual dining chain has partnered with international franchising solutions firm, Franglobal to open 30 to 50 stores in North, West, and South India.
Each market will have between 10 and 15 stores and one or two franchisees.
“We offer franchises in many other countries and strongly believe in the business model of franchising. India is a big, growing market, and one that we see as being very successful for us. Our unique themed restaurant will also create numerous employment opportunities here,” shared Michael Arrowsmith, Chief Development Officer at Hooters.
The casual beach-themed establishment, celebrating its 40th anniversary this year, first opened on October 4, 1983, and is strongly associated with attractive, friendly waitresses and a fun, lively sports bar atmosphere.
Customers associate Hooters with great wings and food, overall value, being family-friendly, and the brand promise of “Hooters Makes You Happy”.
"Hooters is one of the most recognizable brands in the restaurant industry and well positioned in international markets such as Mexico and South East Asia, and plans on making India one of its largest international markets. Franglobal’s tailor-made franchise consulting services and solutions will help Hooters gain a strong foothold in the booming Indian market through the franchising route,” added Venus Barak, CEO, Franglobal.Trending ArticleDaily UpdatesWhich is the highest format preference of Fun-Seeker?
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