HyFun Foods expands its portfolio; focuses on QSR segment

One of India’s largest producers and exporters of premium quality frozen snacks HyFun Foods has announced the expansion of its product portfolio with the launch of innovative products like the frozen pizzas.

 It has four variants- Classic Margherita, Veggie Paradise, Garden Fresh and Tandoori Paneer for the QSR.

Hyfun Foods is the only Indian brand offering frozen pizzas at a pan India level.

The Pizza range has been introduced keeping in mind the time crunch at the QSRs and consumer expectation of quick deliveries as this range promises a pizza with baking time of just 7- 9 mins enabling QSRs to meet their customer’s expectations.

The 100% vegetarian range offers Pizza’s in four exotic flavours that will fit in every QSR’s menu. Apart from the Pizza range, the company also offers‘Super Crispy Fries,’ that stays crispy for 5x longer time as compared to regular French Fries. This is a great option for QSRs especially when delivering at the customer’s home.

The company also introduced various products in its Indian delight’s portfolio i.e. Pav Bhaji Patty, Sabudana Patty and Soya Patty.

All these products will be available in 200+ cities across India with HyFun’s string distribution network of over 225 distributors, making it the only company to supply the frozen pizza range across India.

“Over the years, people’s mindset towards consumption of frozen snacks is undergoing a change. QSR owners have started considering frozen snacks to save on time and effort to make tasty dishes. Especially, with the upcoming festive season and expected surge in demand QSRs are increasingly depending on frozen foods. We are eyeing a growth of 40% from this segment in the coming year looking at the increased demand,” said Kamlesh Karamchandani, Director - Sales & Marketing, HyFun Foods.

In a short span of 5 years,HyFun saw tremendous success in HoReCa, & QSR’s, in both domestic and export markets.

Apart from establishing a strong network in the Food Service/HoReCa segment, the company supplies to QSRs like Burger King, KFC, Pizza Hut, Carl's Junior, and Café Coffee Day and has recently entered into the Indian retail market as well.

To cater to the increasing domestic and international demand, the company will be increasing the manufacturing capacity of processing potato to 3,50,000 tonnes resulting in finished frozen products of 2,00,000 tonnes.

The company further aims for 25% year-on-year growth to reach annual revenue of INR 1500 in the next 5 years, majorly driven by exporting frozen potato snacks to over 20 countries.

In sync with the Government's Make in India initiative, the company has invested INR 250 Crore to set up a state-of-the-art potato processing plant in Mehsana, Gujarat, in 2015.