Havmor files complaint against Delhi-based brand over trademark issue

Ahmedabad-based ice-cream brand Havmor has sued a Delhi-based pickle and cereal maker under trademark violation

The ice-cream chain has accused Hands On Trade Pvt Ltd and Rajasthan-based VLS Foods Pvt Ltd of selling its products under the brand name of Usha Aunty’s Havemore, shared reports.

It has also filed compliant against online retailer Grofers for selling the products through its platform.

Havmor has also requested the court to restrain the company from using the word ‘Havemore’ as its trademark or any such word which is phonetically or visually similar to Havmor.

It has asked all three companies to pay token damage of Rs 2.8 lakh.

The ice-cream brand has claimed that it learned about the illegal adoption in May after its employees came across these products on sale in Grofers’ Ahmedabad platform.

Hands On Trade had applied for registration of trademark on January 10. It also claimed that the registrar of trademark too in its report had cited of ‘finding the trademark identical and similar’.

On May 29, Havmor sent a notice to all three companies.

In its reply, Hands On Trade mentioned that their full trademark is ‘Usha Aunty’s Havemore’ and because of the suffix, the trademark is different.

Havmor, however, countered it by pointing out that the company had applied for registration of trademark as ‘Havemore’, which is misleading.

Despite attempts, Hands On Trade’s lawyer – Jaideep Verma – refused to comment on the matter which is sub judice and being heard by the Ahmedabad city civil court.

The next hearing will take place on September 4.