Gourmet sweets brand Misree enters market

In a country where ‘mooh meetha karna’ is nothing less than a sacred ritual, love, gratitude, and joy are shared within every box of sweets.

Haldiram’s launches Misree, a premium Indian sweets brand that aims to elevate Indian mithai in the gourmet space.

Misree, which is an alliance of Haldiram’s, finds the essence of those familiar sweet treats while preserving the everlasting nostalgia to change the way we share gratitude with our loved ones.

“Every beautiful moment in our lives is celebrated with mithai. We never congratulate someone or mark a new beginning without the quintessential box of sweets. It is time to give this mithai a festive makeover with Misree! We are excited to create a new category with our top-notch gourmet treats that add a touch of extravagance to the sugary treats that have always been a part of our festivities,” shared Umesh Agarwal, Managing Director, Misree.

Misree was established in 2020 by Umesh Agarwal, an entrepreneur who hones a deep passion for making celebrations sweeter with the most unique confections.

The brand is tapping into the gifting culture with specialty premium options. Combining its choicest, freshly sourced ingredients with rich flavours and premium gift packaging, the brand is all set to bring joy to customer palates.

Misree’s premium sweets are available in boxes of 4, 8, 16, and 24. These are available through the brand’s website. Going forward, the brand plans to expand its geographical footprint, team size, and product portfolio extensively within this year.

Affiliated with the renowned Haldiram’s Group, Misree is transforming the way we offer gratitude to our loved ones.