Grover Zampa Vineyards sets its sights on becoming a household name in India's wine market

Grover Zampa Vineyards currently holds approximately 15-20% of the Indian wine market in terms of volume, and is now targeting to increase its market share in the rapidly growing wine consumption segment.

The majority of the company's operations, accounting for around 90%, are concentrated in the major cities of Delhi, Mumbai, and Bengaluru.

The company is targeting an increase in their market share in India. Wine sector is expanding rapidly in India, even though it currently makes up only 0.4% of the overall liquor industry, said Ravi Vishwanathan, chairman of Grover Zampa Vineyards.

The majority shareholder of Grover Zampa Vineyards is Ravi Vishwanathan, who acquired the company after the merger of Grover and Zampa in 2012. Vishwanathan currently holds over 50% of the company's shares through his investment firm VisVirus Capital.

He owns a vineyard and winery in France's Burgundy.

The winery has four vineyards in Bengaluru and Nashik and produces around 20 different brands, some of which are premium.

According to Vishwanathan, GZV has also engaged in contract manufacturing, with 70% of the raw material (grapes) coming from outside sources.

He cites France, Japan, the US, the UK, Germany, and other European nations as the major export destinations.

He also added, “Yet, the pandemic in 2020 and 2021 had a negative impact on exports. Shipments have also suffered as a result of high freight costs, although the current rates are sobering”

"India is where about 80% of GZV's manufactured goods are sold. Everything else is exported. Our goal is to increase exports to the EU”.

According to Vishwanathan, the company with its headquarters in Bangalore is projected to earn Rs 100 crore this fiscal year.

Next fiscal year, "we anticipate earning close to Rs 200 crore in income," he continued.

The company, which has grown to be the second largest in India in terms of capacity and market share, has already received an investment from VisVirus Capital of Rs 200 crore.

The nation's 30 million litres capacity for the wine industry.

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