GrabFood expands its ‘Food court’model in Malaysia, make fees as low as 50%

This is aimed at encouraging more orders for smaller and independent restaurants, thus helping them grow.
  • Nusra Deputy Features Editor
GrabFood

It’s undeniable that Malaysia has gone through a challenging patch filled with uncertainty this year, however, it is beyond doubt that local businesses have also benefited from shifting online via the various platforms available.

 

Taking a step ahead, food delivery major Grab food has now made delivery fees nationwide for customers favourite eats as low as 50 cents for selected restaurants less than 1.5 km away.

 

This is aimed at encouraging more orders for smaller and independent restaurants, thus helping them grow and sustain through this period while also helping to grow orders for GrabFood’s delivery-partners.

 

”Our aim is to ensure that as a platform, we not only provide businesses with an additional avenue to generate sales, but help to establish a constant flow of orders for them too. And to ensure this, we need to consider everyone in the ecosystem - merchants-partners, delivery riders and customers, and come up with solutions and innovations that will be beneficial to all,” shared Sean Goh, Managing Director of Grab Malaysia.

 

This is clear with the countless stories we see of traditional businesses reaping the benefits of going through digital transformation - from our neighbourhood cafes to traditional market vendors and even home-based sellers.

 

“We are subsidizing the delivery fees and expanding our traditional food merchant footprint. This will help to drive more orders for these businesses and our delivery partners, while enhancing the affordability on our platform for budget conscious customers,” he added.

 

Digitalising traditional hawkers 

 

 

Following the success of the first Food Court initiative, ‘Food Courts by GrabFood’ is expanding to more locations nationwide which will see over 100 food courts and close to 900 hawker vendors across the country adopting the ‘mix & match’ feature by the end of the year.

 

The feature which was introduced earlier this year allows users to order from multiple stalls within a food court and only pay one delivery fee. This will give these vendors the avenue to maintain their operations despite having a loss in dine in customers. In tandem, this also allows users to support local and traditional eateries affordably while still practicing social distancing. 

 

“We want to do everything in our power to help all Malaysians through any challenges that they may be facing. Moving forward, we look forward to fortifying our platform and services even further through technology and innovations,” he further added.

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