QSR Chain GOOD FLIPPIN’ BURGERS® has ventured into purpose led products, by launching GOOD GIVING WATER through their initiative, GOOD GIVING LIVING.
This initiative adopts a three-pronged approach:
According to a report published by UNICEF in 2017, only 50% of the Indian population has access to safe drinking water, devoid of chemical contaminants and toxins. The first project to plough back the proceeds of GOOD GIVING WATER entails the installation of filtration systems to make bore-well water potable for underprivileged households in the two cities. Brand took its first step – distributing water filters to families living in the industrial suburb of Kalwa, in Thane near Mumbai.
“We are elated to introduce GOOD GIVING WATER as a part of our brand portfolio in keeping with our brand ethos of love. Over the past few years, the consumer mindset has seen a sea change in its awareness and concern for sustainability. As part of our ‘internal vision’ board, we at GFB have always been mindful of the sustainability of our products and processes said, Viren D’Silva, Co-founder, GOOD FLIPPIN’ BURGERS®
Brand aim to support the 6th UN Sustainable Development Goal, Clean Water and Sanitation with the support of their patrons in the process. The need to create open access to sustainable sources of clean water is “a mission we want to lead.”
Every bottle of GOOD GIVING WATER is available at the GOOD FLIPPIN’ BURGERS stores at Rs. 40 for 500 ml..
GOOD FLIPPIN’ BURGERS® was launched in 2019 in Mumbai. The burger brand currently has a total of 21 outlets across Mumbai and Delhi with a headcount of more than 250 employees. With 14 stores across Mumbai, the brand has made inroads in Delhi this month with 7 new outlets. The brand also announced a fresh round of funding amounting to USD 1 million earlier this year.
Copyright © 2009 - 2024 Restaurant India.