- May 16, 2022 / 4 min readThe 66 year old brand is targeting cities like Agra, Hyderabad, Kolkata, Mumbai and more.
One of the leading artisanal ice cream brand Gianis is planning to open more than 70+ stores in 15-20 new cities by the end of this year.
The 66 year old brand is targeting cities like Agra, Hyderabad, Kolkata, Mumbai and more.
“We aim at an expansion strategy which focuses at contributing towards development in areas having a strong ice cream consumption. Our vision is to create a brand that is synonymous with quality and great taste. A brand that evolves with the time, yet never forgets its true values and is soon going to delight diverse taste buds across the nation,” shared Anand Preet Singh, Director at Gianis.
As per the company release, the new stores will be a combination of company-owned and franchise stores.
Furthermore, as part of its growth strategy, the business now intends to go ahead with investing in international markets in the near future. And consecutively growing retail business in other parts of the country as well.
“We are glad to announce our rapid expansion mode that is primarily focused towards positioning the brand to a higher level. We will always keep a hold of introducing diverse and unique ranges of assorted flavors for our patrons and assure them of uniqueness, authenticity and novelty all under the same roof,” added Kanwarpreet Singh, Director at Gianis.
Popularly known for serving a legacy of remarkable taste, that started with homemade ice cream flavors like vanilla, strawberry, and more now offers 100+ flavors of gourmet ice cream, alongside plethora of items like Falooda, Kulfi, Thick Shakes, Cakes, Sundaes, delighting consumers over the years, Gianis first ever outlet was founded in 1956 by the Late Giani Gurucharan Singh nestled in Delhi under the name of Giani di Hatti.
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