Former Senior Unilever Executives launches food brand FairPlum; raises $2 million
Former Senior Unilever Executives launches food brand FairPlum; raises $2 million

Rupesh Agarwal, Mayank Tandon & Mitesh Thakkar have announced the launch of their entrepreneurial innings with FairPlum, a food company which will deliver authentic food to consumers without compromising on health and hygiene.

Rupesh Agrawal and Mitesh Thakkar are ex Unilever, have worked in leadership roles across functions like Finance, procurement, manufacturing, product development and personal care. Mayank Tandon, is an F&B specialist and entrepreneur who has led, built and scaled hospitality brands at Reliance Retail, Sanjeev Kapoor Restaurants, Future Group Cloud Kitchens. He has managed a diverse portfolio of building restaurants, large commissaries, cloud kitchens and food retail, in India and in International markets.

Fairplum wants to make foods/brands accessible by bringing authentic foods from across the world at great quality, and value. Our vision is to run a network of hundreds of cloud kitchens/ physical experience centers on which we will ride our most authentic and iconic foods and their brands from all over the world,” shared Agrawal, Founder & CEO, FairPlum.

The group has also raised $2 million in a seed round led by Mumbai-based early stage focused VC Unicorn India Ventures. Reputed angels Vivek Sirohi, VP-R&D, Unilever, Amith Agarwal, Co-Founder & CEO at Agri-Bazaar, Dinshaw Family Office, Anisha Subandh have also participated in the round.

Founded in 2020, FairPlum aims to create products & brands which the consumers love, a food company that delivers authentic flavors and food nostalgia to customer doorsteps in less than an hour.

“FairPlum leverages technology to enhance efficiency and preserve the taste of the food which will be delivered in under an hour. The food industry is undergoing a significant revolution especially with its creativity, innovation and cutting edge technologies. We saw a strong pipeline of user base and business traction addressing food nostalgia which is why we decided to invest in them further,” added Anil Joshi, Managing Partner, Unicorn India Ventures.

FairPlum has launched Kebabi Karvaan which is a sub brand of Food Karvaan that makes Iconic Foods Accessible and Unmarried Kitchen, a brand aimed at bachelors. The Company has also launched Street Food Karvaan, Rollz Karvaan and Crafted.

 

 
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