Food & beverages firm Intergrow raises Rs 80 cr funding for expansion

Food and beverages company Intergrow Brands Pvt Ltd has raised Rs 80 crore funding from Investcorp, a Bahrain-based private equity firm. The Kerala-based company, earlier known as Intergrow Foods & Beverages Pvt Ltd, is part of Synthite Group, a value-added spices company.

Ashok Mani, MD and CEO, Intergrow Brands, said, “The funds will be used for the market expansion of our brands, Kitchen Treasures and Sprig, which is a premium gourmet brand.”

Launched in 2013, Intergrow’s flagship brand Kitchen Treasures has around 70 products in categories like spices, masalas, pickles and culinary paste. Kitchen Treasures has emerged as the second biggest spices brand in Kerala within a span of five years. The company is now planning to expand the brand to the rest of the country as well as overseas, including the GCC, the US and Australia.

Intergrow Brands has expanded its profile with the launch of the premium Sprig brand. It is all set to become an innovative national player.