- December 16, 2022 / 10 min readFounded in California in 1990, Jamba is one of the United States’ leading smoothie cafes and was acquired by and given a complete brand refresh by Focus Brands in 2018.
Focus Brands LLC., the franchisor behind iconic American quick-service restaurant brands such as Cinnabon, Carvel and Auntie Anne’s is exploring partnerships to expand their presence in India.
Partnering with FranGlobal, leading market entry specialists, Focus Brands is concentrating on introducing into the Indian market Jamba (previously Jamba Juice), a smoothie and wellness cafe concept, Carvel, a New York soft-serve ice cream concept, and Auntie Anne’s, a freshly baked pretzel concept.
Founded in California in 1990, Jamba is one of the United States’ leading smoothie cafes and was acquired by and given a complete brand refresh by Focus Brands in 2018. With health and wellness being the core of their, this brand is now leading Focus Brands’ international expansion.
“The Indian guest is increasingly demanding more aspirational and healthy food and drinks and we feel Jamba is a natural fit in the market,” shared Steven Yang, Focus Brands Managing Director of Asia.
While the specialty food products in the Focus Brands portfolio are American-born and bred, Focus Brands recognizes the need to team up with local franchises to customize their product offerings to integrate regional flavours while maintaining the standard international taste. Franchisee partners maintain the core products and essence of each brand, but are given the freedom to experiment with menu offerings or store design to better meet the local needs.
“While Focus Brands does not have a set goal for the number of stores in India, we hope to have our major brands represented in all the major cities in the coming years,” added by pointing that while Jamba, Carvel, and Auntie Anne’s are the brands they feel could have the most immediate impact, they are open to discussing franchise opportunities with other brands as well.
Cinnabon, the freshly baked cinnamon roll and specialty coffee bakery, has been in India since 2013 with over 20 stores across the country. Besides Jamba, Focus Brands has also singled out Carvel and Auntie Anne’s as having the greatest immediate potential for expansion within India. In total, they franchise 8 brands, including the Mexican Restaurant Moe’s Southwestern Grill, the deli Schlotzky’s, the deli McAlister’s Deli, and in select markets, the cafe Seattle’s Best Coffee.
"India, with a large consumption market and demand for aspirational product offerings, especially in the fast-growing F&B sector, presents a great opportunity for business expansion through Franchising. FranGlobal’s tailor-made franchise consulting services and solutions will help assist Focus brand to have a stronger foothold in the Indian market,” commented Venus Barak, CEO, FranGlobal.
FranGlobal is the international business arm of Asia's leading franchising solutions firm - Franchise India Holdings Limited (FIHL). FranGlobal plays a crucial part in working with various global corporations to help them enter and expand in India and other topographies, favorably and profitably. FranGlobal, together with Focus Brands, envisions a prosperous business journey together to establish their Indian footprint.
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