Drunken Monkey Eyes Retail, Aims at Entering Supermarkets

It has plans to launch future outlets in India and overseas, and to introduce smoothies with a higher shelf life to the supermarkets of India.
  • Franchise India Team Editor
Restaurant India

India’s one of the biggest smoothie chain Drunken Monkey has recently launched new outlets in Navi Mumbai, Guwahati, Hyderabad, and Rajahmundry.

Founded by Samrat Reddy, the smoothie chain has grown exponentially with consistent success as it began from four smoothie bars in Hyderabad in its first year, to 64 outlets over 19 Indian cities in 2019.

It has plans to launch future outlets in India and overseas, and to introduce smoothies with a higher shelf life to the supermarkets of India.

The brand is not only on an expansion spree but is also foraying into CSR activities since the beginning of 2019. Drunken Monkey is not only trying to create a better, healthier tomorrow, but it is now giving back to others through a series of CSR events. It already has a number of them under its belt this year, with a promise for more to come. 

“I wanted to do to smoothies what Starbucks did to coffee. The new generation, the millennials want to be catered to and are more willing than ever to experiment with new brands. People want a space to create meaningful social connections without restricting themselves to the regular coffee and chai outlets,” shared Reddy. 

Aiming to give back to society, Drunken Monkey team had spent time with homeless children at Thara, a home for children and also had smoothies with them. It also celebrated Valentine’s Day amidst children, at a government school and offered goodie bags full of necessities. In February, Drunken Monkey invited orphaned children to their corporate office in Hyderabad, where they participated in fun games and cultural activities, and enjoyed smoothies and sandwiches. Each child was gifted notebooks, badges, pens, and caps at the end of the event.

RECOMMENDED FOR YOU