Dineout buys Delhi-based food tech platform Binge Digital

Dineout, the Noida-based dining out and table reservation platform, has acquired a Delhi-based food tech platform Binge Digital.

Binge Digital helps restaurants upsell and increase ticket size with the help of analytics and video menus to their diners. In addition to this, the platform offers in-depth information about the menu at restaurants in addition to restaurant discovery services.

This is the Noida-based company’s fourth acquisition after inResto, Gourmet Passport and Torqus.

This acquisition is in line with Dineout’s latest product announcement Dine-In, which is a digital menu product that enables variable and dynamic pricing for the restaurant industry utilizing data analytics and artificial intelligence. Dine-In allows customers to view digital menus with images directly on their phone and to place an order with just a tap.

Ankit Mehrotra, CEO & Co-founder, Dineout, said, “As a Restaurant technology solutions platform, we are constantly working towards innovating and evolving our portfolio of services. We are happy and excited to announce the acquisition of Binge Digital which through its cutting-edge technology will enable us to bolster our product portfolio, especially Dine-In. With a proven record of their services for their partners through their video menus,  this integration will add an edge to our product.”

Prakhar Agarwal, Co-Founder of Binge Digital, stated, “We believe in creating cutting-edge technology to connect restaurant businesses and customers in ways that will revolutionize the restaurant industry. The same commitment was echoed by Dineout team and we are happy to be a part of India’s largest dining out and technology solutions platform.”

“Our digital video menu showcase has helped our partner brands increase the sales of their lowest selling product by 25%. Our integration with Dine-In will be a revolutionary step in the food industry which will offer a pleasing experience to consumers and will help restaurants up their game,” he added.

Currently, Binge is operational at 90 outlets across New Delhi.