Dine Brands International unveils 1st IHOP restaurant in Peru

The new launch in Peru marks the 62nd restaurant in the Latin America region.
  • Vaishnavi Gupta Features Writer

Dine Brands International has opened the first IHOP restaurant in Lima, Peru, through an agreement with Percapitals S.A.C.

The company is planning to unveil 25 IHOP restaurants in Peru through 2028. These launches are projected to bring over 600 new jobs to the regional economy.

Steve Joyce, CEO and President, International, Dine Brands Global, Inc, said, “South America is an important growth market for Dine Brands and we’ve seen great success there so far this year.”

The new launch in Peru marks the 62nd restaurant in the Latin America region. Dine Brands International is continuing to place emphasis on growth in markets like Central America, Colombia and Chile.

“IHOP’s friendly, come as you are philosophy expands borders and cultures. It’s the place where people can simply come together to enjoy world-famous pancakes and a wide variety of breakfast, lunch and dinner items at affordable prices, any time of day,” Joyce added.

Eyeing expansion across the US

IHOP Restaurants has entered into a franchise development agreement with TravelCenters of America Inc. Both companies plan to launch up to 94 IHOP restaurants over the next five years in TA and Petro branded locations across the United States.

At present, there are four IHOP restaurants already in TA’s travel center network. TA Restaurant Group, a division of TravelCenters of America, will operate IHOP restaurants in the portfolio.

Jay Johns, President of IHOP, said, “We’re thrilled to be partnering with TravelCenters of America to open up to almost 100 new IHOP restaurants over the next five years in TA and Petro travel centers across the US.”

“The TA brand, a trusted hospitality leader in the industry and with consumers, shares the same values as IHOP when it comes to delivering an outstanding experience to guests on-the-go. We’re looking forward to serving the great-tasting, freshly made menu items we’re known for at breakfast, lunch and dinner, to the millions of guests who stop at TA and Petro locations each year,” he added.

The new agreement is the single largest IHOP development deal in the brand’s 61-year history.

Barry Richards, President and Chief Operating Officer, TravelCenters of America, stated, “When it comes to serving our customers, IHOP and TA's missions and cultures align. Adding such a highly regarded brand like IHOP to our restaurant group shows our commitment to bringing the best possible dining options to both professional drivers while they're away from home and to local families living in the communities we serve. An important part of our restaurant strategy is focusing on growing our partnerships with trusted brands like IHOP that appeal to broader audiences, and today’s agreement will enable us to accelerate that process.”

Presently, there are over 1,700 IHOP restaurants in the US and another 100+ restaurants globally.