Curefoods merges with Maverix to become largest fresh food kitchen operator

Curefoods, which now operates more than 15 food brands, will also assimilate Maverix’s marquee brands that include; Great Indian Khichdi, Canteen Central, Home Plate.
  • Nusra Deputy Features Editor
Curefoods

Curefoods, India’s fastest growing cloud kitchen company has announced its merger with Maverix, thus marking a major milestone for the food industry and making it the largest fresh food kitchen operator in India.

Curefoods operate brands like EatFit, CakeZone, and Aligarh House. On the other hand, Maverix is a Mumbai-based food tech player which has raised funds in the past from the likes of Accel Partners, Zephyr Peacock, and Swiggy.

It will now be merging its business with Curefoods and in turn, accelerating the latter’s manufacturing capabilities and market presence.

“At Curefoods we are on an ambitious path to build the strongest food brands in the market with a digital-first strategy. Maverix is one such company with significant experience and market know-how and has also created stellar food brands that are recognized and loved in key markets,” shared Ankit Nagori, founder at Curefoods by adding that together, we now have the largest manufacturing capability in the fresh food space.

Following the merger with Maverix that operates over 50 outlets across Delhi, Mumbai, and Bengaluru, Curefoods now becomes the second-largest cloud kitchen player in India in terms of footprint with the largest manufacturing capability in the fresh food space.

This also takes its market presence to 125 kitchens across 12 cities catering to over 10 cuisines. 

Curefoods, which now operates more than 15 food brands, will also assimilate Maverix’s marquee brands that include; Great Indian Khichdi, Canteen Central, Home Plate.

This merger is a significant step for Curefoods in continuation of its mission to build a powerhouse of food brands in India that will cater to varying consumer demands across geographies.

“This game-changing merger comes at a time when the Indian cloud kitchen ecosystem is thriving and presents numerous opportunities for growth and scale. We believe that Curefoods’ digital brand creation expertise, tech prowess, and strong market penetration along with our supply chain expertise, efficient kitchen operations and experience in creating top food brands make for the right synergy,” added Shripad Nadkarni, Founder Director at Maverix.

Curefoods recently announced its acquisition of 5 food brands in January 2022 namely – Juno’s Pizza, Cupcake Noggins, Iceberg, Nomad Pizzas, and White Kitchens. It also recently closed a funding round raising $62 million from Iron Pillar, Chiratae Ventures, Sixteenth Street, Accel Partners, and Binny Bansal.

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