Curefoods acquires 7 food brands to expand cloud kitchen biz

Bengaluru-based Curefoods has announced its acquisition of multiple D2C food brands across the country.

The brand that also operates brands like EatFit, currently has 10 brands in its portfolio, of which 7 are new acquisitions featuring the likes of CakeZone and MasalaBox.

It has also acquired exclusive online franchising rights for 3 brands namely YumLane, Sharief Bhai, and Aligarh House.

“We are on a mission to make good food easily accessible at affordable prices, and to do this, we are acquiring a host of brands that people recognise and love,” shared Ankit Nagori, founder, Curefoods  by adding that given the accelerated growth of cloud kitchens in India, especially since the pandemic, they want to leverage their market expertise and advanced technology in order to elevate and amplify the experiences these brands offer.

Tapping further into India’s booming cloud kitchen segment, Curefoods is looking at on-boarding a total of 25 brands.

The company has already signed 15 more letters of intent (LOIs). Typically, it follows a 21-day period of end-to-end closure while on-boarding such brands.

Curefoods is leveraging its end-to-end farm-to-fork technology and highly adept consumer-facing marketing stack to integrate these brands into the business. Moreover, Curefoods’ expertise in running significantly advanced central kitchen facilities allows it to power these food brands and help them grow at a faster rate.

Commenting on these developments, Gokul Kandhi, Business Head, Curefoods, added “We are thrilled to have on board some really great food brands that are serving up delicious meals across geographies in India. Now, having them as part of our network, we will be doubling down on improving scale, operations, technological integration, and marketing for each of these.