- November 3, 2023 / 3 min readCosta Coffee aims to establish additional establishments in the top 8-10 major Indian cities.
Costa Coffee, the coffee brand under Coca-Cola has announced its annual Diwali campaign, #CostaWaliDiwali, in partnership with the baker and content creator, Shivesh Bhatia.
Their combined effort introduces a Diwali-themed menu for coffee that blends with the Diwali traditions with Costa Coffee's contemporary and inventive approach.
Costa Coffee has introduced the Blisstachio Rose beverage series like the Blisstachio Rose Hot Latte, the invigorating Blisstachio Rose Iced Cappuccino and the tempting Blisstachio Rose Boba Frappe that draws inspiration from classic Indian sweets.
“At Costa Coffee, we are dedicated to embracing and celebrating cultural richness through our coffee. This Diwali, our collaboration with Shivesh Bhatia for the launch of Blisstachio Rose collection showcases our commitment to crafting unique experiences for our consumers. The skilful fusion of tradition with contemporary creativity builds a symphony of flavour that celebrates the richness of Diwali in every cup.” said Vinay Nair, General Manager, India & Emerging International, Costa Coffee at the Coca-Cola Company.
Costa Coffee has partnered with the highly skilled graphic design student, Shamon Sachdeva, hailing from Anant National University, to design stunning Diwali-themed coffee cups.
Shamon's talent weaves compelling visual stories, turning traditional diya flames into coffee beans, paying homage to Costa Coffee.
I am thrilled to be joining hands with Costa Coffee for an exciting festive range of beverages. Creating this range using flavours that hold a special place in my heart that I have enjoyed growing up has truly been a fulfilling experience. From brainstorming ideas to conducting trials and finally witnessing the Blisstachio Range launch, it has been an absolute joyride to spread festive cheer among people with the best of drinks.” said Shivesh Bhatia.
Costa Coffee has unveiled its 150th store in New Delhi. As part of its continuous growth strategy, Costa Coffee aims to establish additional establishments in the top 8-10 major Indian cities, to expand and enhance its footprint throughout the nation.
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