Coolberg looks to enhance market penetration

In order to reach out to more customers, Coolberg Beverages Pvt Ltd is planning enhanced market penetration.

Presently, the products of the company, which is into brewing and distribution of zero alcohol beer, are available in 30 key cities across India. These products sold at 2,000 outlets including restaurants and supermarkets. Coolberg is now planning to expand its reach 10 times.

Pankaj Aswani, Founder of Coolberg Beverages Pvt Ltd, said, "This year our target is to make products be made available at 20,000 outlets, which is a 10 times growth in market expansion. We want to penetrate deep into the markets we are already in. It helps in better distribution and efficient supply chain. Once we stabilise our operations in these markets, we will expand to new markets."

The Mumbai-based start-up entered into this business in 2016 for establishing a new beverage segment in the country. This segment was introduced with an aim to cater to the needs of youngsters who wants to socialise but stay away from alcoholic beverages.

"Coolberg was conceptualised looking at the needs of non-alcoholic consumers, I being one of them. There was a demand and it was met by imported stuff. We saw an opportunity in the non-alcoholic beer segment and entered this business. We are increasing production every month," Aswain added.