Consumers to soon get Domino's Pizza in 20 minutes at their doorstep

Domino's Pizza, India’s largest fast food chain, is planning to commit home delivery within 20 minutes of placing an order across the country. Jubilant FoodWorks, the master franchisee of Domino's Pizza in India, is looking to improve on its current promise of ‘delivery in 30 minutes or free pizza’.

The pizza chain has been doing the pilot of 20-minute delivery in select stores across India.

Pratik Pota, Chief Executive of Jubilant FoodWorks, said, “It’s early days yet, but we are seeing 20 minutes delivery translate into much better customer satisfaction scores. That’s evident in the feedback we get, both on our own assets and on social media.”

Domino's has identified data-driven structured ways to reduce delivery time like GPS for riders, splitting stores, and opening more than one store at high delivery localities.

Currently, Domino's delivers pizza in 20 minutes in Australia.

“The experience from Australia suggests that having faster delivery helps drive greater customer stickiness and higher customer frequency in the medium to long term. Our own modelling in India also suggests…that would replicate in India as well,” Pota stated.

He added, “The company does not need to invest heavily to start delivering in 20 minutes. There’s an entire value chain from the ordering to the fulfilment to the confirmation of the order.”

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