Coca-Cola to use its Advertising budget in Philippines for Covid-19 Relief

Coca-Cola Philippines is planning to spend P150 million to help front-liners and vulnerable communities during Covid-19.

Coca-Cola has decided to stop advertising and spend its budget for such on urgent humanitarian needs.

The money will be spent to deliver Coca-Cola products, including soft drinks and Wilkins water, to health workers and front-liners in public and private hospitals.

“We are deeply concerned about the growing impact of COVID-19 in the Philippines, especially in the most vulnerable parts of our communities,” said Winn Everhart, Company President and General Manager in a statement.

The company will also deliver food packs to the most vulnerable families and communities. It is working with NGOs Caritas Manila and Rise Against Hunger for this effort.

Coca-Cola will likewise provide support to its distributors who serve small sari-sari stores and carinderias.