Coca-Cola Australia introduces Coca-Cola Energy

Coca-Cola Australia has unveiled the first energy drink with a Coca-Cola taste, Coca-Cola Energy. This drink features ingredients, including caffeine and guarana.

Coca-Cola Energy will be available across Australia in 250ml cans and 4X250ml packs. It will also be offered in a no-sugar option.

Javier Meza, Global Chief Marketing Officer, Coca-Cola, said, “Coca-Cola Energy is an energy drink with a delicious and refreshing taste of Coca-Cola. We kept this at the heart of how we developed the recipe and are proud to offer it under the Coca-Cola brand, inviting people to try a new and different energy drink that is designed to complement upbeat and busy lives.” 

Lucie Austin, Marketing Director of Coca-Cola Australia, stated, “Coca-Cola Energy is the latest example of the company’s strategy to offer people a wider range of drinks for different lifestyles and occasions.”

“We are launching Coca-Cola Energy with and without sugar, and we will continue to expand and diversify our range of products to offer Aussies a wider choice of drinks. We think it will appeal to busy people on the go who are looking for an extra energy kick with a great Coca-Cola taste,” she added.